Career Highlights
Chief of Staff at Samsung
Eli entered his second annual contract with Samsung, supporting the Integrated Marketing CMO. During his tenure, he has managed an internal team of 48 and an interagency team of 50+. Eli has played a key role in driving major creative projects, including Black Friday, Super Bowl, and March Madness campaigns. He has streamlined cross-departmental communication, led priority project task forces, and delivered on management’s key objectives, resulting in bottom-line growth and #1 market share.
Chief of Staff at 5WPR
5WPR is a 300 person NYC based public relations firm with hundreds of clients spread across, Beauty, CPG, Lifestyle, Corp Tech, B2B, Wellness, CET and Digital. 5WPR grosses 80M annually & has grown at ~20% YOY.
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As Chief of Staff, Eli set and led agendas for C-suite and board meetings, executing follow-up action items as a force multiplier. He spearheaded special projects for the Chairman, including managing the acquisition and sell process and the creation of an executive office to host congressmen and leadership events. Eli also collaborated with department heads to identify pain points and implemented solutions, such as addressing overservicing, making strategic hires and terminations, setting OKRs, and establishing long-term goals to drive efficiency and profitability.
CEO/COO Zash's Entertainment Division - Nasdaq:(BBIG)
Zash acquired Lomotif, a short form video app with over 225 million downloads, a main rival to Tik Tok. Eli led Zash's entertainment division driving user growth in the U.S through talent partnerships.
Eli successfully conceptualized and implemented A List Talent Activations that included, Lil Nas X and Kid Laroi, for major music partners at events and shows including Electric Daisy Carnival & the Dandelion festival. Eli brought new creators and artists into the Zash ecosystem & captured content from community events that generated millions of impressions. Eli also sourced and negotiated brand partnership deals on behalf of Zash for the Lomotif platform.
Eli hired a full suite of executives all the way down to assistants and office managers. In the process, he developed organizational structures, and built a positive company culture.
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A&R & Data Analyst at 12Tone
Touring, Marketing, Artist Manager at Tha Lights Global
Eli successfully ran a national tour for an A-list artist, Lil Pump for three thousand person venues. Eli also rolled out social media marketing campaigns that partnered influencers & brands with TLG artists. This resulted in Lil Pump’s 5x Platinum record “Gucci Gang”, significant social media growth, and brand deals. Tour responsibilities included: booking hotels, managing product sales, hiring road teams and assisting the tour manager while running day to day operations of shows.
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Eli was the first A&R hire because of his data research, artist management, and analytical skills. Eli helped grow 12Tone from inception through its exit sale to Warner Music: four years, 16B streams, six Grammys, & 3x staff later.
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Eli signed several artists to 12Tone & project managed releases that generated millions of streams. He also developed 12Tone’s roster that included Anderson .Paak, Dolly Parton, Illenium, Joji, 88rising collective, Lauren Daigle. Additionally he compiled & analyzed radio, market, & sales reports recommending where to place label resources.
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Eli also founded 12Tone’s website and social media pages, and created/uploaded content to grow brand awareness.
